Web Analytics Manager

Company: Pearson
Location: Jackson
Posted on: January 7, 2021

Job Description:

DescriptionAt Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.SummaryThe Web Analytics Manager is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.General ResponsibilitiesResponsibilities are applicable based on the position focus/channel

• Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
• Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
• Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
• Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
• Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.
• Provides insights which facilitate the development of plans for partner promotion
• Executes against partner marketing plans to deliver results that exceed defined objectives
• Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
• Creates buyin from multiple constituents in a collaborative crossfunctional environmentQualificationsGeneral Qualifications
  • 4-year degree from an accredited institution in Business, Analytics, Data/Computer Science or equivalent discipline OR appropriate combination of experience and education
  • Minimum 3-5 years' experience of managing a team in the digital marketing and analytics field
  • Sr. level position requires expert level experience in the following areas:
  • Experience in using Web Analytics applications such as Google Analytics 360, Google Tag Manager 360 and implementing scripts
  • Experience with a wide variety of Content Management Systems, Web Site Architecture, and knowledge of HTML, CSS, JavaScript and/or JQuery
  • Experience with strategy around pixeling sites
  • Understanding of Development Operations, A/B and Multivariate testing tools and concepts
  • Expert understanding of KPI's and reporting/analytical tools
  • Experience developing various forecasting and analytical models utilizing tools such as Excel
  • Experience with data visualization and presentation, especially when presenting data to varying stakeholders
  • Experience with presenting data and strategy in client-facing situations; strong verbal and written communication skills
  • Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI's
  • Experience managing out-sourced vendorsSupervisory ResponsibilitiesManages a team of 4-6 AnalystsPearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.Primary Location: US-RE-RemoteOther Locations US-FL-OrlandoWork Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835Job: MarketingOrganization: North AmericaEmployee Status: Regular EmployeeJob Type: StandardShift: Day JobJob Posting: Nov 16, 2020Job Unposting: OngoingSchedule: Full-time RegularReq ID: 2010665Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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