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Creative/Media Services Director

Company: TeamWork Online
Location: Greenville
Posted on: April 9, 2021

Job Description:

Creative/Media Services Director with Greenville Drive LLC in Greenville -- SC Sports Jobs in Greenville -- SC Web/Creative Services: Graphic Design/Creative Services The Greenville Drive relocated to Greenville, SC in 2005 and had its first season in Greenville's West End stadium in 2006. The team is a Minor League Baseball Class-A affiliate of the Boston Red Sox, a relationship that's been in place since 2005. Before the team relocated to Greenville, the team played in Columbia, SC and were known as the Capital City Bombers. The Drive play at Fluor Field in Downtown Greenville - a mini replica of iconic Fenway Park - complete with its own "Green Monster" and manual scoreboard in left field.



In its inaugural season in 2006, the Drive received Ballpark of the Year recognition, beating out all other newly constructed stadiums across minor league and professional sports. In 2008, the Drive's stadium was officially renamed "Fluor Field" after the Drive announced a naming rights agreement with Fluor Corporation - a global leader in engineering & construction. Each year Fluor Field hosts 66 Greenville Drive baseball games and 30-35 amateur baseball games. In addition, under the year-round West End Events brand, Fluor Field hosts the community's highest profile events including Artisphere, Euphoria, Imagine Upstate, and many others. The Drive's contributions to Minor League Baseball and, more specifically, the Greenville community, were recognized by being awarded the John H. Johnson Award in November 2017. This award, given to only one of Minor League's 160 total teams each year, is considered the highest organizational achievement in Minor League Baseball and is based on community commitment, operational excellence, and overall franchise stability. For 15 years, the Greenville Drive has created a highly visible and widely embraced community engagement platform at Fluor Field, reaching over 1 million ballpark guests and digital followers across the Upstate of South Carolina each year. This broad-reaching platform provides the Drive the opportunity to position itself as a community entity that businesses and community organizations alike can utilize to achieve critical tangible & intangible results. Working closely with the leading corporations, associations and community-based organizations that shape the quality of life in the Upstate, the Drive have formed strategic partnerships that positively impact a variety of critical initiatives. From Education to Entrepreneurism, from Youth Leadership to Healthy Living, and from Regionalism to Workforce Development, the Drive have creatively and continuously leveraged its community engagement platform that is Fluor Field to positively impact these and other key quality of life community drivers. Furthermore, West End Events is a division of the Greenville Drive organization that focuses on creating and executing the community's highest profile & most impactful events on a year-round basis. The fastest growing aspect of the Greenville Drive organization with opportunity for advanced growth, West End Events currently hosts events of all shapes & sizes including corporate board meetings and functions, wedding receptions, rehearsal dinners, large community/city events, concerts, philanthropic events, and more. Position Summary & Overview: Director, Creative & Media Services The Greenville Drive has a multitude of creative & media service needs across every aspect of its business - both on the baseball side & on the events side. The Drive works directly with an agency of record to produce high quality/high impact creative/media campaigns for both baseball & events on a year-round basis. These campaigns are then executed across a variety of paid media touchpoints (e.g., print, video, digital display banners, OOH billboards, etc.).-- In addition to the Drive agency's paid media work, the Drive also has a multitude of mission critical creative & media needs internally. The Drive's Director of Creative & Media Services will help lead the Drive's internal creative development efforts for the Drive & West End Events including conceptualizing & executing high quality, on-brand creative across a multitude of platforms (e.g., LED Boards, Website, Social Media, Mobile, Drive Magazine and more). This role will work directly with every department across the Greenville Drive (e.g., marketing, sponsorships, merchandise, food & beverage, events, etc.) ensuring a broad understanding of each department's overall strategy, and provide creative solutions to each department to help support & advance the business. This position will also oversee & manage all of the Drive's owned media properties (website, social media, CRM e-blasts, and Drive Magazine), manage all internal/external media relations & press release needs, and assist with a variety of Red Sox & MLB-related data tracking needs - again, ensuring all content created, tracked, & executed is consistent with the Drive's high quality brand approach & aligned with the organization's broader strategic priorities. Primary Job Responsibilities Include As the Director of Creative & Media Services, your overall & day-to-day responsibilities will unfold across the following key areas:--

  • Help oversee & lead the overall creative department function for the Greenville Drive - providing tangible creative solutions & ideas to every Drive department & function. Ensure the overall brand personality and look & feel of the Drive & West End Events brand is maintained and consistent across all touchpoints
  • Work closely with internal teams to develop creative programs and design concepts that meet the business objectives of various business units and stakeholders
  • Work to elevate & establish best in class standards for all Drive-branded creative content across all touchpoints (e.g., LED video/ribbon board, Stadium marquees, promotional flyers, website design, social media, e-blasts, etc.)
  • Effectively oversee & lead all aspects related to the Drive's owned media properties - website, social media, CRM e-blasts, and Drive Magazine. Work closely with all department leads to establish strategic priorities & content schedules/calendars. Establish best-in-class tracking processes for all Drive digital channels to measure & optimize performance on a real-time basis (e.g., website analytics, social media analytics, CRM database growth, etc.).--
  • Oversee the Drive's internal and external media relations, which includes press releases, game stories and statistical packets, and team community appearances
  • Work directly with the Drive's General Manager on specific data & tracking responsibility needs for the Boston Red Sox & Major League Baseball (Track Man, Game Day Tracker)
  • Oversee the hiring, training, and scheduling of specific Game Day staff members, including Track Man operator, MLB Pitch-by-Pitch operator, Official Scorer, Radio Broadcaster, and Green Monster scoreboard operator Job Qualifications
    • 4-year college degree from an accredited college or university--
    • Strong knowledge & expertise with various creative tools & technologies (e.g., creative concepting, Adobe Creative Suite including InDesign, Photoshop, Illustrator, etc, as well as familiarity with other design, web and multimedia software)
    • Highly organized, detail-oriented and proactive. Can effectively manage resources and prioritize tasks. Competent solutions-oriented thinker and problem-solver.
    • Team player, receptive to design critique and able to take feedback from multiple sources and incorporate it into cohesive creative assets.
    • Ability to work flexible hours, including weekends and nights during Greenville Drive home games, amateur baseball games and other various events hosted at Fluor Field
    • Passion for sports and experience working in a sports environment strongly preferred.
      We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: TeamWork Online, Jackson , Creative/Media Services Director, Executive , Greenville, Mississippi

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