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Director, Integrated Planning

Company: TC Industries Of Canada Company
Location: Decatur
Posted on: February 23, 2021

Job Description:

The Director, Integrated Planning delivers data-driven plans and brings Creative Media to life by designing, presenting, and overseeing our agency's client output from the Activation Department (channel level media planners/buyers, influencer marketing experts, and social media). Working "full stream" (up and down), the Director, Integrated Planning is an always-on role that is part of all important client activity. They collaborate with a core team that also includes Client Services, Analytics, and Creative. The Director, Integrated Planning is responsible for bringing holistic, innovative, and creative thinking to our work. Responsibilities

  • Co-develop brief with Client Services, kicking off and leading Activation team to write data-driven, innovative, and creative media recommendations
  • Partner with Analytics Lead for plan framework and measurement approach
  • Present recommendations with a cohesive narrative to clients, including senior level clients
  • Lead internal teams through activation of approved recommendations through close partnership with internal Client Services team
  • Actively engage in optimizations, testing, and key reporting initiatives
  • Oversight of client flowchart development and maintenance
  • Elevates agency's planning product and delivers thought leadership
  • Author cross-channel POVs for clients and for the agency
  • Demonstrates leadership including leading cross-functional plans and managing a direct report(s)
  • Travel up to 10% Qualifications, Education & Experience
    • 8+ years agency experience in media or planning role across multiple channels
    • Unwavering client and team strength, with natural ability to build widely-felt trust and rapport
    • Tireless and impeccable communication with internal and external teams, driving for big picture comprehension and clarity of roles and tasks across all team members
    • Excellent listening and critical thinking skills to understand diverging opinions and ideas from SMEs, ultimately making the right call for a client
    • Consumer empathy that translates into highly engaging and high performing work when deployed in market
    • Proven ability to spot the need to pull in other team members for help and for depth, with the humility to act on it and share the spotlight appropriately
    • Ability to inspire, deliver, nurture, and celebrate innovation and creativity
    • Celebrating success widely and giving needed feedback to individuals directly, diplomatically, and decisively
    • Confidence to command a room to ensure strategy is heard and aligned on by all parties

Keywords: TC Industries Of Canada Company, Jackson , Director, Integrated Planning, Executive , Decatur, Mississippi

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