Regional Marketing - Graduate Intern.
Company: Highmark Health
Location: Jackson
Posted on: March 14, 2023
Job Description:
SUMMARY OF JOB RESPONSIBILITIESThis job has the goal of
providing the opportunity to acquire practical experience through
direct exposure to the related business line(s) and to develop the
next generation of diverse business professionals. To that end, the
program will provide hands-on training and experience in the
business line, expose the various career opportunities in the
business line and related areas, and prepare participants for
positions in the business.JOB SUMMARYWork with regional marketing
managers in supporting multiple internal and external business
relationships for designated regions, including commercial,
Medicare and ACA sales, corporate communications and community
affairs, local market media, and regional strategic provider
partners. This is an individual contributor role in support of
strategic marketing, which requires the ability to support
successful end-to-end delivery of campaigns and activities, as
assigned, by leveraging strong matrixed relationships, and
successfully execute broader marketing or P&L objectives in the
assigned region(s).ESSENTIAL RESPONSIBILITIES
- Support geo-based marketing campaigns that either deliver on
broader enterprise brand and marketing campaigns within a specific
region, or that are created to meet region-specific business and
marketing objectives tied to brand awareness and preference,
membership growth and retention and/or driving patient volume.
- Work with regional managers to support local market media,
sponsorship, and event partners to drive regional business and
marketing goals.
- Evaluate campaigns and marketing initiatives for outcomes, ROI,
Insights, and future implications.
- Coordinate and staff appropriate ROI-driven events for
Highmark, and act as the brand ambassador for key marketing
experiences.
- Work with regional managers to provide B-to-B sales, marketing
and communication support for regional Highmark commercial, ACA ad
MA sales teams and their strategic accounts.
- Other duties as assigned or requested.REQUIRED QUALIFICATIONS
- Bachelor's degree.
- Pursuance of a graduate degree full or part-time in an
accredited college or university.ESSENTIAL JOB FUNCTIONS
- Communicate effectively. This position displays effective
communication skills while interacting directly with colleagues,
clientele, and/or other internal or external constituencies in the
planning of assignments and the resolution of day-to-day
operational problems.
- Under supervision, provide professional services as appropriate
to the day-to-day operating objectives of the area. Receives
guidance, training, and mentoring from senior personnel in planning
and carrying out activities and assignments.
- Undertake and/or participate in projects and programs designed
to develop professional skills and expertise appropriate to the
needs of the organization.
- Participate in the planning and implementation of unit projects
and initiatives within area of expertise and ability.
- As specifically requested by management, conducts research and
reporting inclusive of recommendations or alternative proposals for
action.
- Undertake related studies or enrichment programs as appropriate
to the specific objectives of the operating unit.
- Perform miscellaneous job-related duties as assigned.
DISCLAIMER:The job description has been designed to indicate the
general nature and essential duties and responsibilities of work
performed by employees within this job title. It may not contain a
comprehensive inventory of all duties, responsibilities, and
qualifications required of employees to do this job.COMPLIANCE
REQUIREMENT:This position adheres to the ethical and legal
standards and behavioral expectations as set forth in the code of
business conduct and company policiesAs a component of job
responsibilities, employees may have access to covered information,
cardholder data, or other confidential customer information that
must be protected at all times. In connection with this, all
employees must comply with both the Health Insurance Portability
Accountability Act of 1996 (HIPAA) as described in the Notice of
Privacy Practices and Privacy Policies and Procedures as well as
all data security guidelines established within the Company's
Handbook of Privacy Policies and Practices and Information Security
Policy. Furthermore, it is every employee's responsibility to
comply with the company's Code of Business Conduct. This includes
but is not limited to adherence to applicable federal and state
laws, rules, and regulations as well as company policies and
training requirements.Highmark Health and its affiliates prohibit
discrimination against qualified individuals based on their status
as protected veterans or individuals with disabilities, and
prohibit discrimination against all individuals based on their
race, color, age, religion, sex, national origin, sexual
orientation/gender identity or any other category protected by
applicable federal, state or local law. Highmark Health and its
affiliates take affirmative action to employ and advance in
employment individuals without regard to race, color, age,
religion, sex, national origin, sexual orientation/gender identity,
protected veteran status or disability.EEO is The LawEqual
Opportunity Employer Minorities/Women/Protected
Veterans/Disabled/Sexual Orientation/Gender Identity (
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
)We endeavor to make this site accessible to any and all users. If
you would like to contact us regarding the accessibility of our
website or need assistance completing the application process,
please contact number below.For accommodation requests, please
contact HR Services Online at
HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act
Employees, Contractors, and Applicants Notice
Keywords: Highmark Health, Jackson , Regional Marketing - Graduate Intern., Advertising , Jackson, Mississippi
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