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Senior Marketing Professional, CRM

Company: Humana
Location: Ridgeland
Posted on: January 27, 2023

Job Description:

DescriptionHumana's Care Marketing organization is looking for a Senior CRM Marketing Professional for the Care Management team who can successfully develop member and provider focused, multi-channel targeted campaigns that meet or exceed identified KPIs within a collaborative cross-functional team.ResponsibilitiesThe Senior CRM Marketing Professional, Care Management role requires the ability to manage multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders, market leaders, and across teams of managers, professionals and analysts. This position will work closely with their leader and team mates, internal and external stakeholders to provide trusted counsel on marketing strategy, target audience development, activation strategies and annual planning to business partners. This role will develop data-driven strategies to meet business objectives, lead the core team through flawless execution, and measure success and report out learnings and insights, to continuously improve on the strategy.Key Role Functions

  • Develop consumer-centric marketing strategies that drive member and provider engagement in clinical products and care management services
  • Manage data-driven consumer engagement campaigns through all aspects of multi-channel direct marketing, including planning, campaign messaging (IB and OB call scripts, email, direct mail and digital touchpoints, etc.), campaign execution, and results monitoring
  • Manage test & learn initiatives to deliver on an integrated member-centric engagement strategy
  • Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
  • Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs
  • Monitor and report on marketing performance to key business partners
  • Leveraging data and analytics to refine and optimize strategiesRequired Qualifications
    • Bachelor's Degree in Marketing, Business Administration or related field or equivalent experience
    • 5+ years of experience in go-to-market planning/execution including multi-channel integrated marketing strategies and implementation focused on consumer behavior and response conversion
    • Prior focus on marketing growth strategies, innovation, test & learn scenarios, digital marketing and process implementation
    • Demonstrated ability to think strategically and leverage analytics and data insights to drive marketing optimization
    • Experience working with internal and external copywriters, graphic designers, and print/email/telecomm vendors
    • Self-managing and disciplined; possess the ability to multi-task, manage competing priorities and operate effectively within a fluid environment and a large and complex organizational structure
    • Strong business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)
    • Experience managing relationships with business partners to deliver solutions that meet their needs
    • Excellent presentation/communications skills, written and verbal, able to communicate at all levels of the organizationPreferred Qualifications
      • Prior marketing or industry experience focused on Medicare Members and/or Providers, or Care Management services
      • Experience with Salesforce Marketing Cloud and designing marketing journeys to drive engagement
      • Experience with Agile marketing
      • Prior experience working within an advertising or direct marketing agencyAdditional RequirementsThis role is a remote role that will be required to work EST and CST business hours and may require up to 25% overnight travel depending on business needs.All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.Connectivity - Requirement Details
        • To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
        • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
        • Wireless, Wired Cable or DSL connection is suggested.
        • Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
        • Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
        • Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.Scheduled Weekly Hours40Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Keywords: Humana, Jackson , Senior Marketing Professional, CRM, Advertising , Ridgeland, Mississippi

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